What is the first company you invested in?
I did my first investment alongside BCV partner Scott Friend in Soona, a virtual photo and video studio that leverages AI to help brands create high-quality content quickly and inexpensively.
Our investment in Soona’s CEO Liz and her team is a testament to building a longstanding relationship. I first met with Liz before her Series A financing to learn more about her background, listen to her vision and find ways to be helpful as she continued to scale. While we did not invest at that time, we stayed close, talking every quarter until her Series B financing. At that point, we had a good understanding of the business, had built trust with the founding team and were well positioned to lead the round.
Liz has been a tremendous thought leader, executor and product visionary. I work closely with the team to brainstorm go to market tactics, new product developments and core KPIs.
